Mobile devices have already revolutionized the ways in which we shop and browse online and now how we pay for the things we need to buy. e commerce app
Most if not all shoppers travel with their mobile phones handy. They are already using their smartphones to research products, redeem coupons, and pay for things both online and offline. With mobile, it is now possible to track your customers from the first time they interact with your brand to the actual moment when they make a purchase.
From its humble beginnings in Helsinki in 1997, Mobile Commerce continues to grow and evolve as a viable means of simplifying the way we do business in today’s world. Reports from ComScore show that 38% of U.S. mobile users have already used their smartphones to make a purchase.
It has long been known that consumers use their tablets to research purchases. But tablets are also used to complete purchases, much more so than smartphones. Tablets are actually the driving force behind the rise in mobile device transactions due to the ease of use and shopping experience on these devices.
Near Field Communication
Instead of paying with cash, check, or credit cards, a consumer can use a mobile phone to pay for a wide range of services. Near Field Communication (NFC) is used mainly to pay for purchases made in actual stores or transit services. All you need to do is tap your phone to an NFC terminal at checkout and your phone then sends payment info to the terminal. Voila! A cashless transaction. แทงบอลที่ดีที่สุด
Mobile Wallets
Japan [Osaifu-Keitai]
In Japan, mobile wallets have become the norm for mobile payments. In Japanese, Osaifu-Keitai literally translates to “Wallet Mobile”. (Osaifu meaning wallet and keitai meaning mobile). The services offered include electronic money, an identity card, loyalty cards, Suica (for railway transit) among many others. Osaifu-Keitai provides many functions on a single mobile phone. The Japanese carrier NTT Docomo, founder of Japan’s Osaifu-Keitai mobile wallet service, has recently signed a deal with MasterCard which will allow their customers to also take advantage of this new technology.
Amazon Pay Anywhere
PayAnywhere is a pay-as-you-go mobile payment solution that allows users to accept credit card payments on their mobile device. All corresponding devices are available directly from the Amazon online store. batterystoragehome
Google Wallet
Google Wallet was designed for an ‘open commerce ecosystem’. It is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. All you have to do is tap your phone to pay and redeem offers using NFC.
PayPal Here
PayPal Here is a mobile payment solution that includes a free mobile payment app combined with a pocket-sized encrypted card reader. It allows you to simply and securely accept multiple forms of payment on your Android smartphone.
Limitations
As amazing as the future of Mobile Commerce may seem there are still many obstacles which need to be overcome before it can be truly considered successful. The typical consumer might be reluctant to switch from using cards or cash as a means of making payments and unwilling to store sensitive information on their phone. Furthermore, a vast number of consumers are still not even in possession of a smartphone and those who are lack enough information and instructions on how to use the technology. There is also great risk if one’s phone is lost, broken, stolen or if the battery suddenly dies during a transaction. E-COMMERCE APP Hamburg
Despite the potential hiccups, there is no doubt that mobile payments make shopping much easier. With the use of mobile wallets, both customers and retailers stand to benefit. Mobile commerce is rapidly increasing, and pretty soon the average mobile consumer will be comfortable shopping and purchasing over their smartphones and tablets.
My name is Bill Holton I’m the founder of Mobile Site Depot and Co Founder of Appznation. Learn how to offer mobile marketing services to your existing clients and profit, completely under your brand 100% white label with no association to Appznation.